Nicole Lafrasse-van den Assem is the founder of Une Emeraude en Anjou.
Nicole Lafrasse-van den Assem is the founder of Une Emeraude en Anjou.
After training as a psychologist and completing a post-graduate degree at a business school, she worked alongside company directors to develop and transform their businesses in France and abroad.
Her idea? To promote CSR* in the daily organisation of companies and families by proving that little things can change everything. That is what we call the butterfly effect!
In 2021, she laid the foundations for Une Emeraude en Anjou, a crazy and titanic challenge. This project has been designed to respond to the need to act collectively and to turn small streams into rivers!
* Corporate Social and Environmental Responsibility